“Video search engine optimization is as important as
traditional search engine optimization,”
claims Karry Moore, Car-mercial.
88% of car buyers start shopping online and most of them start with search engines. Dealers who appear on top of the search engines are attracting these buyers to their website and dealership. Most dealers recognize that they need the help of a professional search engine optimization company to get them on top, but some are assuming this job is being done by their website provider who is also working with many of the dealer’s competitors. “To dominate the search results dealers need to appear on top of the text and video results,” said Karry Moore, president of Car-mercial, a search engine marketing company that produces “car-mercials” that are strategically placed on top of the search engines for the most popular search phrases that consumers are looking for in a particular dealers market. Moore claims that “video search engine optimization is as important as traditional search engine optimization.” From March 2007 to March 2008, Google reported a 237% increase in consumers using video to shop for products. Video Search Engine Optimization combines videos sight and sound with the Internet’s interactivity. Dealerships are working with companies like Car-mercial to produce and distribute online videos that highlight the unique advantages of the dealership and the products it sells.
YouTube, the leader of online video distribution, just surpassed Yahoo as the 2nd largest search engine behind its parent Google. 13 hours of video content is uploaded every minute to YouTube, 5 billion videos are watched on YouTube each month and growing. People are going to YouTube to research and watch videos about products and services in droves and many dealers have leveraged this new trend to increase their sales and service business. Due to video popularity, there are many video search sites with a lot of traffic like, Carspace, Viddler, Revver, Jumpcut, Blinx, MSN, Yahoo, and Metacafe to name just a few. Dealers like Paragon have worked with Car-mercial to make sure they appear on these video search engines amongst many others. Car-mercial pioneered VSEO, video search engine optimization, for auto lead generation and branding in 2006. The company was chosen for the top 10 list particularly because of a technology they created to automatically upload and optimize video content to multiple search engines simultaneously.
Car-mercial creates custom, unique, real voice videos (not picture slide shows) of used vehicles and optimizes them for search phrases that match the make and model of the vehicle for sale. In addition to professionally produced content, the company gives dealers an easy to use web-ready camera they use to capture customer testimonials and experiences.
In the end, Car-mercial and other companies like them, specialize in making sure dealers appear on top of the search engines for the most popular phrases buyers are looking for. This new form of advertising is measurably less expensive than traditional advertising, but you should measure your cost per lead and sales to determine which company is delivering the best return on your investment. Few of these companies have technology that automatically optimizes, measures and reports campaign results, but we recommend you make this a minimum requirement for anyone you decide to work with. Car-mercial provides their dealers with a comprehensive report that includes competitive ranking on the most popular sites (Google, Yahoo, and Bing). The company offers a free online search report for your dealership so you can evaluate your current position compared to your competition. At the very least you may want to get the free report, even if you’re working with another company.
